senaa
abdussalam.
social media specialist & content strategist with four years deciding what content should be created, who it's for and how it moves the business — across instagram, tiktok, linkedin, snapchat, facebook and x.
selected works.
06 pillars
social media strategy
defining content pillars, audience targeting, platform mix and growth direction per brand.
content calendars
monthly editorial plans across instagram, tiktok, linkedin — built around campaigns, seasons and launches.
campaign leadership
end-to-end launches — teaser strategy, influencer plans, paid + organic mix and post-launch review.
creative direction & briefing
writing the brief, directing videographers, designers and editors, approving the final cut.
community & brand standards
tone of voice, reply guidelines and quality standards teams follow across channels.
performance & analytics
reach, engagement, growth, conversions — and the recommendation that lands next month's plan.